LU Fonds (University of Latvia Foundation) is a trusted philanthropic organization that supports outstanding and dedicated students, including those with limited financial means, and provides support to master’s and doctoral students, educators, researchers, and distinguished professionals in the fields of education, science, sports, and culture.
Dynamics 365 Sales (CRM) in the NGO environment: how LU Fonds strengthens relationships with donors
Experience Story of LU Fonds (University of Latvia Foundation). Together with ELVA since 2025.
Benefits of Dynamics 365 Sales
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1. Creation of a single source of truth
All information about donors, scholarship recipients, projects, and communication is available in one place and always up to date.
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2. Less manual work and reduced time loss
Everyday routine tasks are reduced, allowing the team to focus on what matters most.
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3. More efficient work with the same resources
A small team can manage a larger volume of data and contacts without additional human resources.
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4. Lower risk of errors and data loss
There are no disconnected Excel files or unclear information flows between colleagues.
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5. Full transparency of donors and projects
It is easy to quickly see who donated, when, to whom, and how much, as well as the full history of cooperation.
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6. More targeted and personalized communication
The ability to segment contacts and tailor messages to specific interests and audiences.
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7. Regular and trackable feedback to donors
It becomes easier to demonstrate the impact of donations, strengthening trust and encouraging repeat donations.
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8. Data analysis for better decision-making
A shift from intuitive to data-driven decision-making on projects and priorities.
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9. A more professional organizational image
Structured processes and well-organized communication increase trust among both donors and partners.
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10. A foundation for future digitalization and growth
The CRM becomes a platform on which integrated communication, automation, and analytics can be further developed.
Approximately 350 students and researchers receive scholarships each year
Thanks to patrons, 150 students will receive scholarships in the 2025/2026 academic year
The Foundation was established in 2005; however, in practice, the University of Latvia has been cooperating with patrons since its founding in 1919.
