An innovative business management platform – Microsoft Dynamics 365 – has been available to companies in Latvia and worldwidesince November 1, 2016. However, as practice shows, many potential platform users are still confused about what the platform is and whether it replaces the already well-known Microsoft Dynamics NAV, AX and CRM solutions.

In this article, I will list the most popular solutions included in the Microsoft Dynamics 365 platform and substantiate the benefits of the platform for your business.

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is a suite of intelligent, next-generation business solutions that break down the pre-existing line between enterprise resource management (ERP) and customer relationship management (CRM) solutions. If previously ERP and CRM systems were offered as individual, self-existing units, now they are both parts of the common Microsoft Dynamics 365 platform.

This platform includes a wide range of new solutions and the previously known applications Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics CRM, which have been modified, improved, and named differently. The most popular solutions from the Dynamics 365 family are Dynamics 365 Business Central, Dynamics 365 Sales, Dynamics 365 Marketing, Dynamics 365 Customer Service, Dynamics 365 Finance, Dynamics 365 Supply Chain Management, Dynamics 365 Commerce, and Dynamics 365 Human Resources.

Microsoft Dynamics 365 is built in a single data space within Microsoft Azure. It includes a variety of solutions for marketing, sales, customer service, service, financial management, payroll, personnel selection, personnel management, retail, manufacturing, and warehouse management, etc., while providing integrated work with Microsoft 365, a very popular productivity tool, on a daily basis. This provides extensive data analysis capabilities with Power BI and challenging customers to build new solutions with Power Apps.

With Microsoft Dynamics 365, you have the ability::

  • to reduce the company’s costs, which would otherwise be inevitable by implementing various systems for accounting, payroll, personnel management, warehouse accounting, retail, customer relationship management, and marketing, etc.;

  • to optimise daily work and business processes using a single work environment, without any need to switch between multiple systems;

  • to easily combine the solutions available on the platform by connecting or disconnecting one of the solutions, depending on how the company develops and what tools employees need;

  • to motivate employees by providing them with the most modern tools in the world;

  • to attract new customers, and enter new markets, through platform localisations that allow you to work in different countries in accordance with their legislation;

  • to deploy your company’s infrastructure on your servers, on the vendor’s servers, or on Microsoft’s cloud service.


To find out how Microsoft Dynamics 365 can help your business, book an appointment for a free consultation right now!

Contact us

Microsoft Dynamics 365 solutions

Companies in Latvia are offered various solutions for the organisation and automation of sales, service, projects, marketing, personnel, retail, financial, production, warehousing, and logistics processes. Solutions are available individually and in sets. To agree on the most appropriate solutions or solution packages for your company, please consult your partner company.

Is Microsoft Dynamics 365 right for your business?

In general, I can say “yes, it is appropriate” because the set of solutions is designed so that different solutions can be combined and suitable for both small and large companies, but you must always understand what exactly your company is needs. Therefore, before considering a potential business management system, it would be essential to answer these questions first:

  • Why is the existing IT solution unsatisfactory?
  • What business processes does the company face on a daily basis, and how could the system potentially streamline and optimise existing business processes?
  • Which departments and which employees will work with the new system?
  • Will we deploy the new system on our servers or in the cloud?
  • Is it essential for the new system to be accessible remotely, for instance from mobile devices?
  • Will integration with other systems be required?

System selection, implementation, change, implementation of various integrations, and data migration is a technically complex and complicated process, which must be based on a wide range of knowledge about IT solutions and their specifics, as well as business processes and the specifics of a particular company. Therefore, I urge you to consult with IT specialists on this issue before making such important decisions for the company.

To find out more about the business management solutions offered by ELVA and the opportunities they provide, apply for a free consultation here!

Ilze Ošiņa

Customer Relationship Manager

Expert in digital transformation and Microsoft solutions with more than 10 years of experience. We will help customers to choose the most suitable solution for business processes and daily work.